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Sony’s new SmartTags push mobile context-awareness to wider audience

Last month, the first phones from Sony since the company split from Ericsson – the Xperia ION and Xperia S – were showcased at the Consumer Electronics Show (CES) along with a new range of ‘Smart’ accessories. These included a wrist-worn Bluetooth device (SmartWatch), a headset with a similar function and, most interestingly to us at Overlay Media, NFC markers or ‘SmartTags.’

At first glance, SmartTags simply allow users to switch multiple profile settings with one tap of phone to tag, avoiding the hassle of unlocking the phone, navigating through the relevant menu to profile switching. So we’ve got one essential element of emerging technology: making something you already do a little bit easier.

The thinking behind SmartTags is great – as phones become more sophisticated they need to be able to understand what the user wants from it in different situations and circumstances. That NFC technology is now on an easily obtained with and implemented on an Android smartphone is a great advance in making more people ‘get’ context. However, I can’t be the only one for whom a tag on a key chain would be disastrous in its frequent proximity to my phone at the bottom of my bag?

All chips are identical to one another within their colour type and the profile preferences for each are stored on the phone itself. This means users are limited to four different contexts as there are only four coloured variations. I’m not sure I could divide my life into four contexts and apply profile settings to match as it seems a little brutalist. What about the light and shade of context? So your phone knows you’re driving, but what about it knowing where you’re headed, based on previous behaviour, and taking that into consideration too? I want my phone to know I’m driving to the gym because it’s 6pm on a Wednesday, answer calls on loudspeaker while I’m driving and then switch to voicemail once I’m at the gym and my phone is in my locker. If I’m not at home, it’s a Friday and past 9pm, then I’m probably in the pub, so a loud ringtone would be necessary. The subtleties of context are pretty hard to capture with four tags strewn around various places with preloaded settings. I think I’m probably just too lazy to go about planning what I want where and setting them up, as there would probably be exceptions to what I wanted running every other time I went to tap a tag.

I imagine these SmartTags will be adopted gleefully by many people who already love the idea of mobile context, and in a more ad hoc way by the average user. Obviously there are limitations of NFC chips scattered around the place, but like the mini-disc’s role in weaning many onto mp3-formatted music, they are a great gateway to making mobile context more mainstream. In time context-sensing will be so integral to the average smartphone, the external NFC chips will have evolved to a novelty item for checking in on treasure hunts, but before that they will be leading the vanguard of mobile context awareness.

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Overlay Media’s End of Year Report, 2011

While we might roll our eyes at the plethora of 2011 roundup articles that present themselves this week, we’re not too proud to join in too. And while events worldwide may have been on the scale of an end of season finale, events in the world of Mobile Context have also been dramatic (but with fewer lives lost).

After launching the blog section of the Overlay Media website in February, we looked at the contemporary state of location-based services, ruminated on what the advances in mobile location sharing meant for privacy and explored ideas of context awareness, with particular focus on activity recognition. At this earlier stage of 2011, the idea of Mobile Context was not one widely discussed anywhere besides among the very most advanced mobile technology developers.

As the year wore on and with these basics covered we also looked at the impact of Mobile Context on social media, tourism and in defining appropriate levels of social sharing. Mobile Context Google searches were returning more and more results and with the arrival of the iPhone 4S and Siri, suddenly a whole lot more people were getting interested in the phone-as-personal-assistant idea. With Apple stepping into the space of Context, it is a sure sign that it’s something worth running with and also a great trigger for more and more people to start asking questions about mobile context awareness. With Gartner’s predictions about the adoption of context-aware computing within the next few years, this is only going to grow.

Only this week came news that gesture recognition could become an alternative to the TV remote within the next year, and – while this might raise questions about potential injuries when squabbling for control of the television with one’s family members next Christmas – it also demonstrates the speed at which these technologies can be developed and adopted. 2011 has seen great developments – here’s to 2012 seeing great adoption!

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Siri, I know you hear me, but are you listening?

In the past month or so since the release of the iPhone 4S, there has been a lot of chat surrounding Siri – the beta voice assistant that (controversially?) formed the central thrust of Apple’s advertising for the device. Friends with conveniently timed upgrades on their mobile contracts are major fans of Siri – especially the points scored when demonstrating ‘call my girlfriend’ to said girlfriend – although it probably helps that they’re not Scottish.

Siri’s shortcomings are documented in various levels of detail across the internet, from blogs full of mildly amusing screenshots of strange answers to detailed rants about how and why the program doesn’t deliver, but the crux of the problem comes down to the fact that Siri just listens to the words you say. A lot of work has obviously gone into Siri having an answer for everything, with a multitude of strange responses on offer, most often when you forget you’re talking to a robot. This is clearly a tool  being used by Apple to encourage users to knit Siri into their lives and develop a reliance on it, like Lyra and Pantalaimon, Bertie Wooster and Jeeves, or Professor Philip Brainard and Weebo.

At this point I’d like to make it clear this is not a blog post about Siri but the relationship between you and your mobile, a device that goes everywhere with you, supplies you with music, TV programs, connects you with close friends and family as well as your boss, doctor or gas supplier. A device that over 90% of 18-29 year olds take to bed, a more constant companion than any person could be. And currently it’s just listening to the words you use to ask it questions – of course it’s going to be a bit rubbish! As Hitch so memorably put it, ‘90% of what you’re saying ain’t coming out of your mouth.’ For what is essentially a communication device, there’s currently a massive lack of communication between user and device. But that’s before you take context sensing technology into consideration…

This week I read an article that dealt with 6 Myths about the Mobile User Experience. The first ‘myth’ was concerning mobile context – specifically that there is no single mobile context and so design for ‘the mobile context’ was a bogus idea. The point ended with the observation that there are multiple mobile contexts and that ‘design needs to take this fact into account and not assume that mobile use is always the same.’ At this point I had a vision of the Context Engine flying in a superhero costume, coming to rescue Design as a whole: this is the whole point of context sensing – you can do really great design for specific contexts and leave the working out to the phone, as we have established it knows you in a totally different way than the closest humans in your life.

Last week we went along to OpenMIC 12 and had our minds stretched (even further than usual) in a futuristic, internet-of-things direction. We listened to lots of fascinating talks about meshing the physical world into the digital as much as possible, with technology making connections that currently we do manually. Discussion covered methods of connecting devices through RFID tags, the internet, and the idea of touchscreens on everything (generally agreement was that this would be too far). Imagine that when you got home it would trigger a summary of who’s in, how much electricity is left on the meter – giving you a heads up on what kind of state you’ll find the place in.

This meshing of the physical world into the digital is what the Context Engine seeks to achieve, by making connections seamlessly and intuitively through the way in which you naturally behave. All current mobile experiences are user initiated, however, with the information digitally captured around us at all times, the next step is knitting it all together to make it all a bit more immediately useful.

Until then, Siri users will just have to make do with the strange kind of love offered by their constant companion…

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The Future of Mobile Computing is Context Aware

Here at Overlay Media, we know that the future of mobile computing is context aware (and we’ve known for a while) so it is always nice when more people wave the context flag. This past month has been particularly pleasing with positive affirmations that when it comes to areas within mobile computing, context-aware is an important and burgeoning one.

Take for example the following press releases from Gartner on the subject; one proclaims that next year, context will be a ‘$12 Billion Market’ while the more recent says that context will ‘affect $96bn of annual consumer spending in 2015.’ Both articles promise wide-reaching and diverse opportunities for context information providers and understanding these is a challenge in itself.

For new readers not yet aux-fait with context-aware computing, a helpful recent tweet described it as ‘the intersection between our “separate” lives in the digital, mobile, social & physical world,’ or in other words, a means of making computing mesh with ‘real life’ in a more seamless way. The more ‘stitched-in’ your mobile is to your everyday life patterns, the more it will know about you without you having to explicitly ‘tell’ it; just like your housemate, partner, family or friends might know your routine, so will your phone.

According to Gartner this increased intimacy with the user will allow enterprises to ‘leverage context to better target and deliver’ content to customers. They also warn that ‘organisations that do not prepare for thoughtful information sharing [...] will be at a severe disadvantage.’ The report goes on to say that the disruptions caused by context aware computing will include ‘model-driven security in fraud detection and prevention’ as well as a ‘convergence in television, game, web and mobile advertising’ and ‘new styles of application programming.’ So in other words, context would enable new ways to tackle crime, a more uniform experience of advertisements and a new set of tools for application developers.

Users will be attracted to sharing their life patterns due to the improvements brought by context to their overall mobile experience. For example, according to Computer World, ‘the best hope for better battery life lies in optimisation’ and a context aware phone could optimise its power consumption based on what it knew about your daily routine.

The research tank also states that in 2015, 40% of smartphone users across the globe will opt-in to context service providers that track their activities: that’s the equivalent of the populations of the UK, North and Central America, and Brazil, all choosing to share details about where they are at all times. The value of that data alone is something that is hard to comprehend, but Gartner suggest that $96bn of consumer spending that year will be influenced by context information.

The size of this figure boosts William Clark’s assertion that ‘there is little doubt that context will be a defining principle of mobile business for the next decade, especially advertising and marketing.’ The mention of advertising in particular will serve as a welcome boost to a sector with well documented consumer aversion and avoidance. Even as a person who likes to skip/mute/avoid adverts as much as possible, I don’t really mind it if it’s relevant to me or offers me something I might otherwise miss out on, and this is the kind of experience that context can enable.

With only seven weeks left of this year, this $12bn market with ‘the potential to be a real “game changer” in terms of competitive advantage’ is on our doorstep, and if Gartner are right, the companies that put ‘Use Context’ on their new year’s resolutions will be the ones that achieve that advantage.

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The iPhone 4S is only the start of a new kind of mobile context awareness

As ever, the technology world’s breath was baited over recent weeks in anticipation of Apple’s latest update to the iPhone brand.

Since it was announced in April this year that Apple had bought Siri, there has been excited speculation about the integration of an intelligent software assistant with the next update to iOS, and looking at last week’s announcement Apple have delivered.

Siri demonstrates a previously unprecedented understanding of the user’s context in terms of time, arrangements, and location semantics.

When watching the examples of users conversing with their phones, after the ‘wow’, all I could think of was Red Dwarf’s on-board computer, Holly. This is the kind of context-aware, intelligent computing that humans have, in their inevitable laziness/hope for an easy life, striven for.

Twitter provided the usual dose of witty takes on the development, and while many joked about the integration of AI to an everyday device, the excitement and anticipation for the next step in this area was palpable.

While it might lack the fun of the ‘quintessentially English’ Butler Alarm, Siri evidently gets things done, powered as it is by the Wolfram Alpha answer engine. However, it is still a manual way to automate tasks – the user must command the phone to change its behaviour, rather than the phone intelligently assessing contextual cues and delivering a tailored service accordingly.

Currently, vocal commands are only one step up from typing your request into Google. In the future, Siri (and her competitors) will utilise context so that all it needs is an ok from the user, to switch around calendar appointments or inform spouses of bad traffic. When that happens, then it will be something to really get excited about.

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Circles, Lists, Groups: the challenge of defining relationships for digital cataloguing

Making friends, once past the playground stage when ‘will you be my friend?’ was enough, is not simple. Now there are all kinds of social networks that ‘cement’ a connection, but even this doesn’t mean somebody is your ‘friend’ in the real sense of the word.

Since the start of MySpace, when Tom was your handy ‘First Friend’ the word ‘friend’ has been stretched, bent and wrapped around every relationship imaginable: like a too-small piece of wrapping paper awkwardly concealing a spiky complex-shaped gift, the term has arguably been stretched so much that it has lost some of its meaning. I’m not going to discuss the complex, psychological and philosophical meanings of ‘friendship’ here, but rather look at how while all people may be created equal, friendships/relationships/connections are not.

While previously friends would be organised by surname in a hard-copy address book and the real indicator of intimacy was who made it to your speed dial list and who you actually remembered to contact, we now have equal access to hundreds of people. This raises one issue in two parts: sharing settings and mass-managing these friends so the news that matters doesn’t get lost among the stuff that doesn’t.

Having hundreds of people as ‘friends’ on sites such as Facebook means that there are hundreds of people that you are boring with that ‘off to bed’ status update, or intriguing with a ‘just can’t take it anymore.’ The ‘friends’ that see these updates are as wide ranging as family members, to workmates, to people you met once on a night out, and while some things are great for sharing with everyone (recent weeks have seen a lot of weddings/engagements in my news feed), other things (jokes off Sickipedia, for example) are probably not going to be appreciated by the parents of your 13-year-old cousin.

But how to select, from the aforementioned hundreds of ‘friends’, exactly who you want to share each post with, or conversely, whose news you want to prioritise, is one of the biggest problems faced by each social network.

From the aspect of accessing relevant data, Twitter’s ‘list’ tool is handy when you want to follow people for certain things, such as football allegiances or annual/one off events like Glastonbury, but not at other times when they just tweet about their breakfast. Facebook’s List function is handy if you a, know it exists and b, want to find everyone who falls into a Facebook data category (hometown, university network etc), or all those you ‘recently interacted’ with (although Facebook’s definition of ‘recent’ is a fluid one). Zuckerberg’s social empire also uses Groups which are quite a nice way for communal sharing with your family members, housemates or similar.

However, these functions don’t make limited sharing easy from the status bar and if you put someone in a group, they know about it (just before you create one called ‘people I secretly hate’). Google+ has gone some way to deal with this with Circles, which helpfully work in both directions of sharing and accessing, and get around the issues of offence brought by ‘Limited Profile’ settings on Facebook (people can always tell) in the easy select-at-point-of-publication approach.

When reading up on this subject one of my favourite terms that I came across was ‘social torrent’ because it conjures such a vivid image of information overload being like a high power hose ready to bowl you over. And this is the problem. Although these structures, however varied, are in place, they are used by a very limited proportion of users because sorting through these social connections turns time spent social networking into a chore, and I don’t know how you feel about housework, but it’s not something I like doing when I could be hanging out with my friends.

The sheer quantity of information my social network accounts hold about me and my connections are ripe picking for services like Katango to work out ‘meaningful’ groups or categories of friends, to a fair degree of success. However, this type of grouping based on the people/places you have in common has the drawback of being detached from how you personally relate to individuals within this group. When I tried Katango out, sorting through, editing and labelling the groups it had created took forever and by the end of it I was struggling to understand what purpose these lists were going to serve me.

As it stands, the confusing variety of ways to categorise friends across social networks is a reflection on just how hard it is to define relationships as a whole. We’ve previously looked at mobile social context here, and this is somewhere that context could be used to great effect – through group check-ins, even accessing sites from the same web connection regularly – meaning can be deferred on relationships and connections. This kind of information could not only make your regular real-life set more easy access, but also be used to remind you of people who might’ve fallen off your radar, and prompt you to reconnect, or (not meaning to sound heartless) maybe even cut them out..?

In a complex social minefield what seems clear is that making and maintaining friend lists, groups or circles isn’t easy and while getting computers to do the majority of it is a good idea, current non-contextual solutions aren’t quite enough.

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Context and Tourism

Last week I attended a workshop called ‘Context-Based Services in Tourism’ at Bournemouth University’s International Centre for Tourism and Hospitality Research, and I felt a little like a tourist myself. Previously if you had asked me my thoughts on tourism, I’d probably have told you that, yes, I do love to go on holiday. This week, however, I’d be much more likely to rattle on about how the tourist experience can be improved through context-aware services, and how, like the weather, human mobility is something you can guess at but never reliably predict. Today’s blog attempts to make sense of the mass of information that was discussed in Bournemouth in terms of Overlay Media’s primary focus of mobile context awareness.

As voyagers on Planet Earth we all seek the essentials of human life: food, shelter and clothing. In our western culture this might have evolved (for some) to ordering take-away, living in air-conditioned apartments and shopping in Harvey Nics, but the principle remains. We tend to connect with these things due to local knowledge, recommendations from neighbours, past experience, and more recently, online reviews. Once we go on holiday and become tourists, we’re looking for the same necessities but without the usual pointers that knowing an area give us. Previously this has been dealt with through buying tourist guides and maps, and trusting travel agents for better or for worse. Now the web lets us share information on an unprecedented level both before we travel and, increasingly, also once we have reached our destination via smartphones.

As a mobile device understands more and more about its user, building a map of their regular haunts and habits, it will also recognise when that user is in a place that is new to them. This could trigger any number of services tailored to giving the tourist-user the information they need: from hotels to transport hubs to places to eat, these pieces of information could be filtered by how appropriate they are to a user’s usual interests, and therefore avoiding the information overload that makes finding what you want such a challenge.

While charges for data when ‘roaming’ are currently prohibitive to mobile web access abroad, there have been indications that this barrier will be reduced, at least within the EU. CICtourGUNE’s Maria Peralta mentioned last week that in 2015 there will be 1.5bn people moving around the world, and with the expansion of smartphone use that we have seen in the past year or two alone, the informational requirements of tourists are highly likely to be best served via their mobile devices.

Closer to home, improving the tourist experience in the UK has taken a step forward with the Government set to release information about rail timetables, rail service performance, roadworks, current road conditions, car parks and cycle routes, which should enable developers to create useful tools for people moving around Britain. While the 2012 Olympics may be less friendly towards mobile phones, the industry at large seems to have embraced them with English Heritage, the National Trust, enjoyEngland, all providing guides to cultural highlights and areas of outstanding beauty. Other guides go by city, with Edinburgh, London and Cardiff all well-represented in the App Store, although my (biased) favourite has to be the one for Bristol. While these are individual guides set up by local tourist boards or similar, there are still the recognisable brands of Lonely Planet and Rough Guide which, along with a newer rival called mTrip, offer the tourist a name to trust wherever they go and are arguably more useful than their paper counterparts because of their location abilities.

While the location-sensing abilities of smartphones are a huge bonus for tourists, as discussed in previous blog posts this is only the first step of context. Working more complex contextual technologies into the tourist’s journey to enable a richer travelling experience is the next challenge.

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Mobile Superpower

Three big trends of technological growth in recent years have been in areas of social, mobile and context. So what happens when you combine them all? Previously we have looked at different kinds of context that a mobile phone can detect and the next kind of context that we want to look at is that of mobile social context.

In recent years, mobile access of social networks has increased hugely. This has gone hand in hand with an increase in users sharing their location with their friends. Once Facebook adopted this Foursquare-esque model, tagging the people you’re with along with your location means that Facebook is able to build a comprehensive picture of what could be described as your social context: which places you go with which people.

Until now Facebook could tell how frequently you interacted with your friends through their service but had no idea whether you actually saw each other in real life. In fact, social connections were quite likely to be skewed towards people you lived far away from or had no other communication method with, as online ‘networking’ is arguably far less likely if you actually see people in real life. Now Facebook can tell who you really spend time with, and can therefore optimise what you see to a greater extent. Combined with the information of ‘Likes’, the history of who you spend your time with and at what types of locations (gigs, pubs, airports, cinemas etc) would enable powerfully targeted recommendations and advertisements.

As ever, the issue of privacy looms; however, with last week’s launch of Google+ having default settings as public there is evidence that the Web 2.0 ‘share everything’ mentality is gradually catching on.

But why bother with check-ins? What use do users get from them, considering the level of information they are sharing? Bearing my own check-in motivations in mind, the additional information in a Places check-in rather than a standard status update appeals a lot – the venue name & the little map to accompany it make it a more valid piece of information to be sharing. Also, if I’m sharing where I am with my friends, I will most likely be expressing an opinion on it, recommending they do/don’t check it out – this is far more useful if they can then click on it as a venue in its own right rather than having to Google its name (which I’d be likely to communicate inaccurately).  The fact that it then lets you see other people who have recently checked in at the same venue is another appealing factor, as you can quickly see if friends other than those you arrived with are there, connecting you with people you may have otherwise missed.

So mobile social context combines three big trends into what one might call a technological super-power: and while Spiderman’s ability to swing from buildings was not entirely necessary, it came in pretty handy. Likewise, mobile social context might not seem like something you need, but it may in time become something you depend on.

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100 things to do with your smartphone. Part 1

Do you ever worry that your smartphone is not much more than an expensive paperweight? Well worry no longer – over the next few weeks we hope to bring you some ideas for making it more useful to you.  In the busy and stressful lives we lead, sometimes one more decision is just too much. Luckily, your smartphone can assist you in a number of decisions of varying importance:

Kick to Pick

Choosing a name for a child is something that can divide even the closest of couples, and what many prospective parents need is a referee in the process. Who better for this role than the poor child who will be saddled with that name for the rest of their lives? Kick to Pick measures the baby’s movement when different names are on screen to determine their agreement.

Tea Round

Possibly my favourite decision-making app. Whether you’re relaxing at home or have your head down at your desk, a cup of tea can always improve the situation. Instead of tricking friends into offering to make you one (‘What letter comes after S?’ ‘T?’ ‘Yes please’) there’s an app called Tea Round which can make the whole process seem a bit fairer. This ‘democratic selection process resolves all brew-related arguments’ with a quick shake.

Property Search

Both RightMove and Zoopla have apps which allow you to search for places to buy or rent in any given area. Especially useful if you like the area you’re in as it can utilise your location to return results on nearby examples. If you’ve ever walked through a nice neighbourhood and wondered about the price of property, these could be your inside tip.

Shazam

Many believe this app is run using some kind of dark magic. Whether you missed the radio DJ introducing the track or you are just trying to cheat in a pub quiz intros round, then Shazam is your friend. Once you have ‘tagged’ a track Shazam gives you the artist, track, album, and prompts you to share with your friends via social media, download from iTunes or locate the track on Spotify. I find it also doubles as a good way to measure just how loud your neighbours are playing their music: if Shazam can pick it up, then you’re definitely within your rights to give them a talking to.

Solitaire

As someone who had to remove this game from her computer to enable the completion of her degree, I may be biased in recommending this. Solitaire (aka Klondike) on PCs and iPods is addictive, but on a smartphone screen there are none of the RSI risks associated with continuous use of a mouse or clickwheel, with the added bonus that unlike real cards there’s no need to shuffle and deal – perfect!*

QR scanner

In the past few years, QR codes (the little squares that look like when the TV had no signal) have sprung up all over the place, from bars and coffee shops to street art and business cards. Unreadable to the human eye, your smartphone can translate for you and you’re in on the secret too.

Translation

Speaking of cracking codes, there are a number of apps that you can use to translate bits of other languages as you come across them. Some even detect the original language in case you’re not sure what you’re trying to read. Very helpful if you’re off on holiday soon.

TV Guide

An environmentally friendly way to check what’s on from wherever you happen to be! This can be especially helpful in a group setting when trying to subtly find an excuse to change the channel from the snooker to, well, anything else.

Spotify

Spotify comes into its own on mobile. Rather than ‘owning’ a finite quantity of music you effectively rent access, meaning you can listen to whatever you want, wherever you want to. You can even sync tracks for offline playback so when you either have no signal or have exceeded your data usage, you can still listen.

Recipes

This is one of my favourite uses for my smartphone. Whether they’re by supermarkets, TV chefs or crowd-sourced alongside reviews, recipe apps help to connect the supermarket with the kitchen. Unsure of what to do with the chicken that needs eating tonight? Put ‘chicken’ into Epicurious and a huge array of recipes using chicken will be listed, along with whether people would cook it again, suggestions on how to improve it etc. Using recipe apps widens the scope of cooking without the hassle of heavy duty cook books and with the benefit of minimal planning.

So here are the first ten things to make your phone work harder for you. Let us know how you get on with them!

*Please play responsibly; we take no responsibility for the consequences of addiction.

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Phone Evolution

I was reminiscing with some friends about our first mobile phones this week. It’s over 10 years since I spent my £40 birthday money on my BT Cellnet Nokia 5110 and I remember thinking it was the most amazing thing ever. Despite a green screen barely larger than a stamp and teenage poverty meaning that to send a 10p-text was rare, it went everywhere with me. Considering the Snake-skills I gained on what was effectively a gameboy that Mum could call me on, perhaps it was inevitable that a decade later I’d be surgically attached (almost) to an app-heavy smartphone that I use for everything from social media and games to weather and recipes.

But of course, this was not an evolution that happened overnight. In the intervening decade, the screens improved, devices shrank to tiny sizes, gained infra-red, Bluetooth, FM radios, mp3 players, and later incorporated cameras and the mobile internet.

These developments have irreversibly changed the way we consume media. Last year, Ofcom conducted a Communications Market Report which found, among other things, that in 2009 data volumes over mobile networks in the UK increased by 240%! This is hardly surprising though when you consider that 45% of 15-24 year olds access the web or send emails via their mobile devices.

This statistic alone demonstrates how the way we access information has changed, and is fuelled by ‘traditional media’ like newspapers, radio stations and TV channels establishing an increasingly rich online presence. However it is also reflected in the way media channels collect their data. TV shows are built from popular YouTube videos, public reaction to events is gauged by tweets and some newspapers even construct pages of non-stories from Twitter conversations of the rich and famous.

Since Sony brought us the Walkman, we’ve been doing everything we can as a species to make media accessible while we’re on the move, and the increased use of the internet while on the go has mirrored the increase in take-up of one of the most iconic items of the 21st century so far – the smartphone. According to the IDC, the global market for smartphones has increased by almost 20% compared with the same period of 2010.

In terms of broadband too, mobile use is what is driving development, and 3G services are available on every continent, with 940 million subscriptions by the end of 2010. What the statistics show is that globally, the majority of people have access to mobile devices. As time goes on these devices are ever more sophisticated and advanced than my first phone in 2001. The capabilities of this new generation of phones are going to extend much further than the communication functions we’re used to, with devices becoming more personalised, intuitive and contextually aware.

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